10 Rolex Yacht-Master Alternatives (Homage & Affordable Watch Options)
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The Rolex Yacht-Master is the ultimate nautical watch . Purpose-built for sailing, the Rolex Yacht-Master is an indispensable marine tool and a benchmark in watchmaking. With Rolex pedigree, a rich history, and a glorious reputation, the watch remains immensely sought after. However, like with any Rolex model, the pricing keeps many away. For instance, a brand new Yacht-Master within the most economical configuration can set you back by over nine thousand USD. Don’t let this worry you though. That is to say, there are many homages and affordable alternatives you can consider instead of the expensive Rolex Yacht-Master. In this article, we will recommend a list of alternative watches from various brands. Above all, the list will feature models across different price ranges making sure there is something for everybody. Before we look at our alternatives, let us learn more about the Yacht-Master itself.
Table of Contents
Rolex Yacht-Master
Best Affordable Rolex Yacht-Master Alternatives
NOTE: This article features alternatives to the Rolex Yacht-Master and not the Yacht-Master II.
Invicta Pro Diver 9210
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Swiss brand Invicta bears a rich history. Founded in 1837 by Raphael Picard in La Chaux-de-Fonds, Switzerland, the brand focused on affordable luxury. Since the brand’s re-establishment in 1991, it remains based in Hollywood, Florida. For this list, we’re looking at Invicta’s Pro Diver 9210 model. This model is almost identical to the Rolex Yacht-Master. For instance, the overall design of the case and its constituents are just like that of the Rolex. Furthermore, the 40mm stainless steel case hosts a Japanese Caliber NH35A automatic movement and is visible through the clear rear. In addition, the watch is water-resistant up to 200M and is available in different finishes/colors. More importantly, all Invicta models come with a three-year warranty. You may read about the brand Invicta here.
Davosa Ternos Collection
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The Davosa name originated from a collection under the Fabrique d’horlogerie Hasler & Co SA brand in Switzerland. Launched in 1987, the collection gained immense popularity globally and grew to the brand we know of today. The family-owned brand offers its Ternos Collection to consider for the Rolex Yacht-Master alternatives. The Ternos Ceramic, Medium, and Professional offer great alternatives for you to choose from. The three collections offer Yacht-Master like models measuring in different diameters, colors, and price points. We will specifically look at the Ternos Ceramic Automatic to highlight some features. The 40mm all stainless steel watch runs on the DAV 3021 automatic movement. A ceramic, unidirectional rotating bezel sits around the anti-glare, sapphire crystal. The dial markers and hands are luminous and the watch itself is water-resistant up to 20ATM. Read our review on Davosa here.
Steinhart Ocean One
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German brand Steinhart is another brand to consider for homage models. Founded in 2001 by Gunther Steinhart in Augsburg, the watch brand markets itself as ‘Swiss Made’. The brand’s Ocean One model under the diver’s series offers a good alternative to the Rolex Yacht-Master. Available at a fraction of the Rolex price, the Ocean One features Swiss made ETA 2824-2 movement. The 42mm case hosts Rolex like hour markers, hands, a date display at 3 under a cyclops lens. A graduated ceramic bezel sits on the case. In addition, the markers and hands remain Superluminova treated and the watch is water-resistant up to 30ATM. The brand offers this model in a host of color and strap options to choose from. Also, you can opt for models without a date display. Let us now look at a few premia, technically proficient, and luxury alternatives to the Rolex Yacht-Master.
Parnis Yachtmaster
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If you like the Rolex Yacht-Master exclusively for its styling, consider this homage brands. These ‘Rolex lookalikes’ by Parnis are available at incredibly affordable prices. Launched in 2005, the Chinese brand Parnis majorly markets in the United States and Europe. The brand remains sought after as they offer homage models to many Swiss luxury watches. For instance, the Parnis Yachtmaster draws its design entirely from the Rolex. From the bezel ring, the dial design, cyclops lens, hands, and markers, every detail reflects here. Made of 316L steel, the model measures at 41mm. In addition, the hands and hour markers are luminous and the watch itself is water-resistant up to 5ATM.
Alpha Yachtsman
See on Alpha
Another homage brand well regarded for its decent build quality and close design detail is the watch brand Alpha. Established in 1993 and based in Hong Kong, the brand claims all its models undergo tests with ‘sophisticated Swiss instruments’. The watchmaker’s Alpha Yachtsman is a great homage alternative and is available at a fraction of the Rolex price. The model bears striking resemblance to the Rolex Yacht-Master. This Chinese model hosts a self-winding automatic movement within the 44mm stainless steel case. In addition, it features a date display under a cyclops lens and a bezel just like that of the Rolex. The watch is water-resistant up to 3ATM and comes with a one year warranty. More importantly, Alpha watches are a great value for their economical pricing.
Oris Divers Sixty Five
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Founded in 1904 in Hölstein, Switzerland by Paul Cattin and Georges Christian, Oris offers a premium and well-built alternative. We recommend the Oris Divers Sixty Five for this list for its Rolex like design and features. The watch’s retro design reflects the iconic Oris diver’s collection from the 60s. The 40mm anti-corrosive stainless steel watch runs on an automatic movement under the blue dial. The indices and hands on the dial are luminous. However, unlike the Rolex, the date display is at 6 o’clock instead of 3 o’clock. The bezel bears a close resemblance in design to that of the Yacht-Master. In addition, the Oris Divers Sixty Five is water-resistant up to 10bar. Furthermore, Oris offers a host of configuration options to add to the Rolex feel, making this a good alternative. Read about the brand Oris here.
Longines Hydroconquest
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Swiss luxury brand Longines traces its history to 1832 in Saint-Imier. The watchmaker remains renowned for their exquisite designs across their collections. The Hydroconquest collection offers great models for divers and watch enthusiasts. In addition, the collection offers an alternative to our list. Specifically, the Hydroconquest L3. 781. 4. 76. 6. This stainless steel and ceramic model looks slightly similar to the Yacht-Master while ensuring it stands out as a Longines. The 41mm case hosts Caliber L888 Automatic movement under the ‘Sunray Grey’ dial. Underneath the anti-reflective and scratch-resistant sapphire crystal, the dial features Arabic numerals at 6, 9, and 12. In addition, the hands and hour markers remain Swiss Super-LumiNova treated and the date window sits at 3 o’clock. On top, a unidirectional rotating bezel just like that of the Rolex is present for time calculations. Above all, this model is water-resistant up to 30 bar. Click here to know more about Longines .
Tag Heuer Autavia Collection
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If retro or vintage styling is your preference, consider the Tag Heuer Autavia Collection. This luxury Swiss brand took off in 1860 when Edouard Heuer founded the company. Subsequently, in 1985 after a majority purchase by the TAG Group, the name Tag Heuer formed. After that, LVMH, a French luxury goods brand bough the brand. Over the years the Tag Heuer name has gained great acclaim and reputation. The Heuer Autavia hence makes a good candidate as a luxury alternative. In addition, it boasts of great features. For instance, the 42mm steel and the ceramic watch runs on Calibre 5 COSC automatic movement. The dial hosts retro-themed Arabic numerals and a date window at 6 o’clock. On the case sits a sleek rotating bezel. Furthermore, the watch is water-resistant up to 100m and the collection offers 6 models to choose from. We’re now approaching the Rolex price tag territory.
Breitling Superocean Automatic 44
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If you’re strictly looking at a luxury brand alternative offering a similar watch, it’s worth considering Breitling. Founded by Léon Breitling in Saint-Imier, Switzerland, the company currently sits in Grenchen. The 132-year-old Swiss luxury brand remains globally sought after for its aviation-inspired professional and luxury watches. However, the brand designs equally stunning and capable marine/nautical watches. Case in point, the Breitling Superocean Automatic 44 . Powered by Breitling 17 self-winding mechanical movement, this model measures at 44mm. Breitling also offers the same design in 36, 42, 46, and 48mm. The watch features a unidirectional and ratcheted bezel around the glare-proofed and cambered sapphire crystal. Underneath, the dial hosts a date display at 3 o’clock along with luminous and hour markers. In addition, the watch is also available in diver friendly rubber straps. Above all, the watch is water-resistant up to 1000m , making it an ideal marine tool. See our full comparison of Breitling vs Rolex here.
Omega Seamaster 300
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Almost as expensive as the Rolex and an equal in every way. Swiss brand Omega remains in the upper echelons of luxury Swiss watch brands. Founded in 1848 by Louis Brandt in La Chaux-de-Fonds, the brand is now a subsidiary of the Swiss Swatch Group. Headquartered in Biel, Omega boasts of a diverse and sophisticated collection. The Seamaster 300 also takes on a retro design approach. Inspired by the original Seamaster 300 from 1957, the updated version is incredibly desirable. The polished and brushed 41mm stainless steel case hosts the anti-magnetic Omega Master Co-Axial calibre 8400. The workings are visible through the clear rear. Under the domed, anti‑reflective, and scratch‑resistant sapphire crystal we see rhodium-plated hands filled with ‘vintage’ Super-LumiNova. A unidirectional rotating polished ceramic bezel ring sits on top with a Liquidmetal diving scale. Above all, this model comes with Omega’s five-year warranty and is water-resistant up to 300m. If you have no limitations financially, treat yourself to the 60th-anniversary special edition version of the Omega Seamaster 300. Part of the 1957 Trilogy set, this specialty watch is a collector’s must-have. Limited to just 557 pieces and measuring at 39mm with a bidirectional bezel, it commands a staggering price.
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20 Affordable Alternatives to Rolex Watches – Luxury for Less!
By Erik Rowe
Updated on June 1, 2024
Everybody wants a Rolex . It’s, after all, the most popular luxury watch brand the world has ever known.
It goes beyond the prestige of any other name in the watchmaking world, and this can be seen in the sales as well, making for a quarter of all Swiss watch sales back in 2020.
On the other hand though, due to their extremely high price tags, not everybody can afford a Rolex, which is why most people are left to look for Rolex alternatives.
There’s plenty of watches similar in styling and features to a Rolex, but very different in pricing, usually at least a few times lower.
If you’re curious what are the best affordable alternatives to Rolex watches, you’ve come to the right place.
The watches below are some of our favorites, and definitely the timepieces we recommend.
There are in total thirteen Rolex watch models, some of them extremely cherished, and others a little less popular, and we’ve found alternatives to all of them.
We’ll start this list with one alternative for each of the slightly less popular Rolex models (the Milgauss, Air-King, Sea-Dweller, Yacht Master, Cellini and the Sky-Dweller) and then we’ll give you two alternatives for the most popular Rolex watches (Datejust, Oyster Perpetual, Day-Date, Cosmograph Daytona, GMT Master II, Submariner and the Explorer).
Here they are, in no particular order:
- Rolex Milgauss Alternative: Tissot Gentleman Powermatic 80 Silicium
The Tissot Gentleman Powermatic 80 Silicium is a wonderful pick if you’re a fan of the Rolex Milgauss watch, which is a watch used by engineers and scientists all over the world for its anti-magnetic properties, able to withstand magnetic fields of up to 1,000 gauss, hence its name.
The Tissot version comes with the Powermatic 80 movement, based on the renowned ETA caliber 2824-2, but with some required upgrades.
One of these upgrades has seen the standard balance wheel replaced with one made out of silicon, which is entirely anti-magnetic.
Other features include an increased power reserve from 38 to 80 hours, and a customized rotor.
The watch itself strikes a good balance between a sports watch and a dress one, making it perfectly for every day use.
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- Rolex Air-King Alternative: Citizen NJ0100
The Rolex Air-King is not as high priced as other Rolex watches, so there aren’t many alternatives to satisfy Rolex enthusiasts out there.
But there’s the Citizen NJ0100, with a similar simple design as the Air-King, a stainless steel flat three link bracelet, and automatic movement.
It’s a good and cheaper replacement, at least until you save up some money to be able to buy the real deal.
Rolex Sea-Dweller Alternative: Tudor Pelagos
The Tudor Pelagos is still an expensive watch to be had, but it’s at least half cheaper than the Rolex Sea-Dweller is similar in appearance too.
Since Tudor is a sister company of Rolex, it makes sense they make really close alternatives, but more affordable, without skimping on quality.
Their Pelagos watch features a helium escape vent at the 9 o’clock position, which makes it efficient and keeps it ticking even deep underwater.
It’s got a 42 mm case, with a superb ceramic black dial and titanium unidirectional bezel, both covered with a luminescent coating.
The watch is COSC certified, and comes powered by the hand wound MT5612 Caliber, and has a good 70 hour power reserve.
- Rolex Yacht-Master Alternative: Invicta Pro Diver 9210
The Invicta Pro Diver 9210 is a wonderful choice for those in love with the Rolex Yacht-Master.
The Swiss brand, today based in Hollywood, Florida, it has focused on making affordable luxury since its inception back in 1837.
The watch in question is very similar to the Yacht-Master, almost identical, with a case size and dial design that match those of the Rolex.
The timepiece is powered by a Japanese NH35A automatic movement, which is visible through the clear case back.
The case itself has a depth rating of 200m, so you can even go diving with it.
Rolex Cellini Alternative: Timex Marlin
A good alternative to the stylish Rolex Cellini watch, the Timex Marlin boasts a simple and timeless design, with a nice and clean dial, which makes for an overall elegant look.
The watch comes in several versions, with either a steel bracelet or leather strap, black or white dial, and the case in either silver or gold.
The case is 40 mm, with a water resistance rating of 30m, so you shouldn’t go swimming with it.
The heart of the watch is a 21 jewel automatic movement with a date complication shown in the aperture at 3 o’clock, and a power reserve of 40 hours.
- Rolex Sky-Dweller Alternative: Stuhrling Northstar GMT
The Stuhriling Northstar GMT is a superb timepiece, and one that comes with an aesthetic similar to that of the Rolex Sky-Dweller. It’s got the same features, with the positioning differing slightly.
The Rolex Sky-Dweller is known to be hard to replicate due to its many complications, but this Stuhrling comes close enough, with the same color scheme and those small red accents.
The hands and hour markers have the same shape as well.
On the other hand though, the Northstar GMT won’t have all the functions and complications of the Sky-Dweller, and it’s obvious since its price is just below $160.
But considering the price and the overall aesthetic similarities, it’s a very good alternative.
- Rolex Datejust Alternative #1: Burei Automatic
The Burei Automatic is a homage to the modern Rolex Datejust, with a very similar case shape and design, no crown guards, and a fluted bezel.
The dial has the same layout as the Datejust, and it’s got that oversized date window with magnifying lens at 3 o’clock.
The watch is powered by an automatic movement, and the dial is protected by sapphire crystal glass, so even if it’s a cheaper alternative to a Rolex, it doesn’t skim on quality materials.
- Rolex Datejust Alternative #2: Seiko SARB035
The Seiko SARB035 is a superb alternative variant for the Rolex Datejust.
It’s a premium timepiece with a better price tag, and has the very features found on the Rolex, like the case’s shoulders, the beveled edges, the finishing, boxy shape, and the polished bezel.
Inside there’s a Japanese automatic movement which beats 21,600 times per hour, and it can be admired through the case back.
The dial boasts elegance with its cream white background, and super finishes on the hands and the hour markers.
The o’clock date aperture comes with a metal frame around it for even more elegance.
- Rolex Oyster Perpetual Alternative #1: Seiko Prospex
Another Seiko, the Prospex , SPB243J1, is a superb watch on the more affordable side, as most Seiko’s are, but with that premium elegance and materials.
It’s a good alternative to the Rolex Oyster Perpetual, but also the Datejust.
It comes with a 38 mm stainless steel case and bracelet, and a jet black dial that sets it apart establishing a nice contrast.
The dial features gold tone luminous hands and indices, adding to the overall elegance of the piece.
- Rolex Oyster Perpetual Alternative #2: Citizen Eco-Drive Black Titanium
While the Seiko Prospex above is priced somewhere above $700, the Citizen Eco-Drive Black Titanium comes in a lot cheaper at only around $200, and it looks the part as a Rolex Oyster Perpetual alternative.
The 41.5 mm case and the bracelet are both made from titanium, the black dial matches the design as it should, with silver tone hands and hour markers, plus a silver framed date aperture at 3 o’clock.
Rolex Day-Date Alternative #1: Hamilton Jazzmaster Day-Date Auto
The very elegant Jazzmaster from Hamilton, in its Day-Date Auto variety, is a great looking and high quality alternative to the Rolex Day-Date.
The most impressive similarity is the day aperture placed at the 12 o’clock position like on the Rolex, making them alike.
The date window on the other hand is placed opposite to it, at the 6 o’clock position, unlike on the Rolex, where it’s at 3 o’clock.
Priced at around $845 and powered by the in-house ETA 2834-2 based H40 movement from Hamilton, with its impressive 80 hour power reserve, this is a watch to keep for a lifetime.
Or until you save enough money for the one it replaces.
Rolex Day-Date Alternative #2: Seiko SGF206
The Seiko SGF206 has a stunningly similar design to the Day-Date, though some features are missing.
The day is placed in the same location as the date, instead of being up at 12 o’clock like on the Rolex.
Overall, and considering the very minimal price of around $250, it’s hard not to take it as a superb alternative.
Sure, the quartz movement doesn’t compare, but you won’t have troubles with it coming from Seiko.
- Rolex Cosmograph Daytona Alternative #1: Le Jour Le Mans
Le Jour is an older name in the watchmaking world, forgotten but resurfaced recently.
The Le Mans chronograph is a modern reissue of an older classic model from their lineup, and comes with plenty of interesting features, much alike the Rolex Cosmograph Daytona.
It also has very similar crowns, with the shape and the position matching those found on the Rolex.
Its price crosses way higher than the $1,000 mark, but it’s around ten times cheaper than the original Daytona.
Le Jour Watches
- Rolex Cosmograph Daytona Alternative #2: Dan Henry 1962
The Dan Henry 1962 is a nice and very modern take on the Daytona, with the three sub dials in the same position, but a more sharp and elegant dial design.
The crowns are in the same position as those on the Daytona, but they don’t have the same shape.
The black tachymeter dial adds a little bit more contrast, being matte black, and overall, you can’t go wrong with this watch.
It’s one of the most interesting chronographs that comes under $300.
- Rolex GMT Master II Alternative #1: Lorier Hyperion
If you’re after the look and feel of the first Rolex GMT Master from back in the days, look no further than the Hyperion from the New York based Lorier watchmaker.
It’s got that style and feel, though with a more subdued design and colors.
The features are interestingly alike, with an old school domed plexiglass crystall, and the lumed plexiglass bezel that’s very similar to the radium-lit bakelite bezel of the original GMT Master.
Lorier Watches
- Rolex GMT Master II Alternative #2: Tudor Black Bay GMT
Though it’s way pricier than most Rolex alternatives at over $3,700, the Tudor Black Bay GMT is probably the closest match in recreating the appearance of that Rolex GMT Master II.
That recognizable Pepsi bezel and the vintage aesthetic, plus the fact that it’s got a true GMT movement make this the closest thing to a Rolex.
It’s coming from the sister company, after all.
Rolex Submariner Alternative #1: Gucci Dive
Gucci might not be the first name that comes to mind when thinking of watchmaking, and surely not one that comes as an alternative to Rolex, but their Dive model, is a solid and much cheaper alternative for the legendary Rolex Submariner.
Gucci Dive is a solid diver and a high quality watch overall, and that dial is strikingly similar to the Submariner.
The 40mm stainless steel case has a water resistance rating of 200 meters, so it’s the real deal. And considering that it’s priced around $850, it’s a worthy contender.
- Rolex Submariner Alternative #2: Orient Kamasu
The Orient Kamasu is a very good choice not only as an alternative to the Submariner from Rolex, but as a dive watch in itself, offering plenty of qualities for under $300, which is very rare these days.
It comes with an in-house automatic movement, a 41.8 mm stainless steel case, depth rating of 200m, sapphire crystal glass, and below, all the nice features that make the dial similar to the Submariner.
Rolex Explorer Alternative #1: Seiko Alpinist
The Rolex Explorer is one of the most popular Rolex models ever created, and the market for alternatives is quite big, but the Seiko Alpinist easily stands out from the crowd for its astonishing similarities and the price tag of $750.
Part of Seiko’s Prospex watch line, the Alpinist is an impressive field watch that borrows plenty of design elements from the Rolex Explorer.
The simplicity of its dial makes it extremely likeable and elegant, and the Seiko Caliber 6R35 Automatic is a high performer with an impressive power reserve of 70 hours.
Rolex Explorer Alternative #2: Vaer C3 Tradition Black USA Quartz
Coming in at just above $250, the Vaer C3 Tradition Black USA Quartz is an extremely good alternative to the Explorer, with that big triangle at 12 o’clock and the 3, 6 and 9 hour marker layout on a black background reminding exactly of the Rolex in case.
The 36mm stainless steel case also fits the profile, and the fauxtina lume, or the three link Oyster style bracelet also look the part.
Vaer Watches
A legendary brand like Rolex, with so many fans around the world, is sure to inspire other watchmakers to create their own replicas, in the hope that they would appeal to the masses who don’t have the buying power for a true Rolex.
And among the many Rolex alternatives we’ve seen, these are our favorites.
We didn’t feature any cheap Rolex knockoffs here, but excellent timepieces with almost the same design and features. We hope you liked our picks!
- Rolex Sea-Dweller Alternative: Tudor Pelagos
- Rolex Cellini Alternative: Timex Marlin
- Rolex Day-Date Alternative #1: Hamilton Jazzmaster Day-Date Auto
- Rolex Day-Date Alternative #2: Seiko SGF206
- Rolex Submariner Alternative #1: Gucci Dive
- Rolex Explorer Alternative #1: Seiko Alpinist
- Rolex Explorer Alternative #2: Vaer C3 Tradition Black USA Quartz
About Erik Rowe
Erik has always been fascinated with all things horological, from affordable diving and sports watches to high-end timekeeping wonders. He's a real watch enthusiast whose love and passion for watches extended into collecting, writing and even working on watches. Learn more about WYCA's Editorial Process.
1 thought on “20 Affordable Alternatives to Rolex Watches – Luxury for Less!”
What about Invicta? Getting a lot of attention for cheap watches but at 200m water resistant? Its impressive although I have seen Invicta watches at $4,000.00-$6,000.00 range, I’m not talking about these! Its the $68.00-$130.00 range!
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COMMENTS
If you like the Rolex Yacht-Master exclusively for its styling, consider this homage brands. These ‘Rolex lookalikes’ by Parnis are available at incredibly affordable prices. Launched in 2005, the Chinese brand Parnis majorly markets in the United States and Europe.
Jan 5, 2023 · Our six best Rolex Yacht-Master homages here are a mix of surprisingly cheap close-to-template look-alikes, and inspired but comparably affordable luxury timepieces. Even the most expensive entries are a fraction of the cost of a Yacht-Master.
Feb 6, 2020 · Pagani Design of Aliexpress fame just came out with a YM homage. It seems to be getting good reviews. Ceramic bezel, sapphire crystal...and I believe it's running a nh35.
Jun 1, 2024 · Rolex Yacht-Master Alternative: Invicta Pro Diver 9210 The Invicta Pro Diver 9210 is a wonderful choice for those in love with the Rolex Yacht-Master. The Swiss brand, today based in Hollywood, Florida, it has focused on making affordable luxury since its inception back in 1837.
If you love the Rolex Yacht-Master’s bold look, check out our six homages. You’ll get the robust design for a fraction of the cost. Don’t pull the trigger on a Rolex Day-Date without looking at our excellent homages and alternatives. You just might save a few thousand dollars.
Jan 8, 2025 · blue yachtmaster: 116622 or 126622? I'm looking for some quick thoughts on these 2 alternative yachtmasters. Note that I was active on this forum 10-15 yrs ago as I acquired a few rolex watches - which I still have.
Sep 3, 2020 · I love the design of Yacht-Master 42: sporty watch that stands out (especially that bezel) on a rubber strap. However, it is waaaaaays out of my price range for the foreseeable future. I was wondering if anyone knows any viable alternatives (not a fan of Omega Seamaster 300; love how it looks on pictures, but did not like it when tried it in ...
Homage to Rolex Yachtmaster: The Pagani Design PD-1651 is a homage to the Rolex Yachtmaster, a highly sought-after luxury watch. This homage watch offers the same stunning aesthetics and superior performance at a fraction of the cost.
Aug 2, 2024 · If you're looking for a luxury watch that offers both style and performance, look no further than the Pagani Design PD-1651. This watch pays homage to the Rolex Yacht-Master, combining elegance with affordability.
Apr 29, 2022 · Recently sold my Yachtmaster for various reasons. One of which Rolex wanted $1200 to fix the dial (+more for install) from water damage. Liking this so far. Need to get used to the stark white dial vs. Silver. Obviously it's no Rolex but I wanted a solid beater for weekend lawn care, etc. I think it fits the bill. Also I'm a fan of smaller watches.