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private club marketing

Private Club Marketing offers membership consulting, lifestyle marketing, retention, and communication expertise that inspires opportunity and celebrates our members and traditions. Our core mission is to improve the Member and Guest experience by assisting private members’ clubs and management to become better connected and engaged with their customers.

Our clients, we've worked with some of the most iconic, historic and top 100 private members' clubs and brands from around the globe, membership consulting.

Unlock your private club's potential with our Membership Consulting services. Private Club Marketing has generated over $100M in membership revenues for our clients and partners. Our experts work closely with your team, crafting strategic growth and retention plans. Experience our tailored solutions for increased engagement, brand reputation, and financial success. Elevate your private club with our Membership Consulting services.

Club Development

Embarking on the construction and development phase of a golf or social club is a pivotal journey that transforms visionary concepts into esteemed establishments where members gather, socialize, and enjoy premium amenities. This transformative process is at the heart of creating spaces that resonate with elegance, functionality, and exclusivity, setting the stage for a club's legacy and member satisfaction.

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Sign up with your email address to receive news and updates., branding & creative marketing.

Enhance your private club's allure with our specialized Private Club Marketing services. Our team is dedicated to unlocking the full potential of your establishment through innovative Branding & Creative Marketing strategies. We specialize in crafting unforgettable experiences that not only elevate your club's brand but also underscore its exclusivity.

Dive into our custom-tailored solutions designed to redefine your club's identity and secure a lasting impact in the competitive market. Our approach focuses on delivering exceptional value, ensuring your club stands out as a premier destination for discerning members.

Golf & Country Clubs

City & social clubs, tennis & racquet clubs, elevated branding & creative marketing.

We believe that your brand is your most valuable asset. That's why we work closely with our clients to develop and implement strong brands that reflect their unique identity and appeal to their target audience. We also create high-quality marketing materials, such as websites, brochures, and social media content, that showcase your club's amenities and benefits in the best possible light.

Membership Marketing & Sales Strategies

We understand that attracting and retaining new members is essential to the success of any private club. That's why we develop and implement effective marketing and sales strategies that help our clients achieve their membership goals. We use a variety of channels, including online and offline marketing, to reach potential members. We also provide training and support to club staff to help them close sales.

New Club Development & Advisory

Private Club Marketing offers a comprehensive New Club Development & Advisory service to help new private clubs succeed. We have years of experience helping new clubs develop their business plans, marketing strategies, and membership programs. We can also provide guidance on club operations, amenities, and staff recruitment.

Website design & management

Your website is often the first point of contact between your club and potential members. That's why it's important to have a website that is well-designed, informative, and easy to use. We design and manage user-friendly websites that provide information about your club, its amenities, and its membership process. We also keep your website up-to-date with fresh content and new features.

Connect with HNW Golf Enthusiasts

Club Estates has launched with Private Club Marketing to extend the visibility of luxury golf and country club properties to wealthy individuals. This alliance allows clients of Private Club Marketing to utilize Club Estates  extensive reach, showcasing their offerings to an audience with interests in golf and tennis, and who possess homes valued over $1M and incomes surpassing $250K. This effort aims to enhance market presence and attract potential buyers, thereby increasing engagement in the luxury real estate domain.

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News & updates.

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NYT: Why Are More Private Clubs Popping Up in New York?

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Private Club Marketing Clients Excel on the Golf Digest Top 100 Golf Courses List

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Achieving Excellence: Unveiling the 2023-2024 Platinum Clubs of America List

The journal.

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Intown Golf Club: A Modern Oasis in Charlotte

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The Perceived Value of Price: Why Higher Fees Can Attract the Right Members to Your Private Club

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The Rise of Padel: A Game Changer for Private Clubs

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Unlocking Real Estate Opportunities: The Rise Of Private Social Clubs

ACCESS PASSWORD: socialclubs2024

private club marketing

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Platinum Clubs  of America

Presented by Club Leaders Forum

Platinum status has been the most revered recognition in the Private Club industry since the franchise was established in 1997 by John R. Sibbald. Over the years, with input from the Club Leaders Forum Advisory Board, the Seven Selection Criteria have been updated to be relevant and adapt to changing times in the industry. Platinum status is awarded in five categories: Country Clubs, Golf, City, Athletic, and Yacht Clubs.

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Platinum Clubs of America 2025-2026

150 Country Clubs  // 50 Golf Clubs  // 50 City Clubs // 30 Yacht Clubs  // 20 Athletic Clubs

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Wellness, Performance, and Longevity Platinum Partners

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  2. 10 Awesome Yacht Clubs in Seattle That Will Blow Your Mind

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  3. Top 12 Best Yacht Clubs Near Me in the World

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  4. Top 10 American Yacht Clubs

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COMMENTS

  1. The Top 50 Most Exclusive Yacht Clubs In The World Honored …

    Here are the top 50 most exclusive yacht clubs worldwide being awarded the ultimate Platinum Status for 2021.

  2. Top 10 Yacht Clubs in America: A Guide to the Best ...

    Discover the top 10 yacht clubs in America, from the luxurious San Francisco Yacht Club to the historic New York Yacht Club. Explore outstanding facilities, programs, …

  3. Top 30 Yacht Clubs

    Top 30 Yacht Clubs 2021-22. 1. St. Francis Yacht Club. San Francisco, Calif. 82.16. 2. San Diego Yacht Club. San Diego, Calif. 78.92.

  4. Top 10 Most Exclusive Yacht Clubs in the U.S.

    The allure of belonging to a members-only private club—often with a century-old history—is irresistible. Here are the top 10 most exclusive yacht clubs in the US that offer a …

  5. Best Yacht Clubs

    Looking for sailing regattas all summer long? You may think the perfect yacht club is different from the one that hosts vintage boat weekends or fishing tournaments. While different yacht clubs excel at different things, but there’s a lot to love …

  6. Top 10 Yacht Clubs in America

    The top 10 yacht clubs in America provide members with state-of-the-art sailing facilities and equipment, as well as access to exclusive dining and social events. Whether you are an …